Looking for high-quality professional photos for your project but working on a tight budget? You’re in luck—there are plenty of free resources available if you know where to look. Many platforms offer commercial-use images at no cost, although they may promote premium stock photo libraries like ShutterStock or iStock as well. This guide will help you navigate the world of free commercial-use images so you can find the perfect visuals for your next upcoming design project.
Understanding Commercial-Use Image Licences
Before diving in, it’s crucial to understand the licences associated with these images. Just because something is free doesn’t mean you can use it however you like. It’s vital to read and understand the terms to ensure you’re complying with the restrictions.
Navigating Around the Adverts
Many free image platforms are supported by advertisements. These ads often promote premium paid options, but don’t let that distract you from finding truly free resources. Some platforms may display premium results alongside free images, or redirect you to paid sites. If your budget doesn’t extend to premium photos, steer clear of results labelled “Premium” or “Sponsored,” and be cautious of links that lead to external websites. These are often indications that payment will be required.
My Top 3 Platform Recommendations
1. Unsplash.com

Unsplash offers a vast collection of images that are free to use. However, make sure you’re familiar with their licensing terms.
What is allowed?
- All images can be downloaded and used for free.
- You can use them for both commercial and non-commercial purposes.
- No permission is needed (although credit is appreciated).
What is not allowed?
- You can’t compile images from Unsplash to create a similar or competing service.
- Images cannot be sold without significant modification.
2. Pexels.com

Pexels is another excellent source for free commercial-use images. Read the full license here.
What is allowed?
- All photos and videos are free to use.
- Attribution isn’t required, but credit is always appreciated.
- You can modify and edit the images as you wish.
What is not allowed?
- Images of identifiable people cannot be used in a way that could be considered offensive.
- You can’t sell unaltered copies of the images, such as posters or prints.
- Avoid implying any endorsement of your product by the people or brands featured in the images.
- You cannot redistribute or sell the images on other stock photo platforms.
- The images cannot be used as part of a trade-mark, design-mark, trade-name, business name, or service mark.
3. Pixabay.com

Pixabay provides a wide array of images that can be used for commercial purposes, but there are some limitations. Read the full license here.
What is allowed?
- You can use the content for free.
- Attribution is not required, although it’s appreciated.
- You’re free to modify or adapt the content.
What is not allowed?
- You cannot sell or distribute content as it is, without any creative modifications.
- If the content includes recognisable trademarks, logos, or brands, it cannot be used for commercial purposes related to goods and services, such as on merchandise for sale.
- Content featuring recognisable people cannot be used in an immoral or illegal way.
- Misleading or deceptive use of content is prohibited.
- Content cannot be used as part of a trade-mark, design-mark, trade-name, business name, or service mark.
By understanding and following these licensing terms, you can make the most of free commercial-use images for your design projects. Keep in mind that licenses may evolve, so it’s crucial to periodically review the terms on your preferred platform to stay compliant.