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Journal

30 September 2024 · Career

Learning OpenGL Shaders and Shader Language

It’s been a wild ride into the world of shaders recently. I’ve been working on expanding my skills beyond the standard materials in three.js, getting my hands dirty with GLSL (OpenGL Shading Language) and shader materials. While I’ve already got a bit of shader knowledge under my belt from Unity’s Shader Graph and Blender’s Shader Nodes, it’s been an entirely different ball game working directly in shader code. It’s been challenging, but also incredibly rewarding!

16 September 2024 · Website Development

How Much Does a Website Cost? Breaking Down the Costs of Bespoke WordPress Development

As a designer and developer, I’m often asked, “How much does a website cost?” It’s a fair question, but not an easy one to answer off the cuff. The reality is that the cost of a website depends on many factors. It’s just like asking the price of a house—it depends on how many bedrooms, bathrooms and Jacuzzis you want! It’s also about tempering expectations in web development.

9 September 2024 · Resources

Use Call to Benefits to Make Your Marketing Messages More Effective

In marketing, getting your audience to act is the ultimate goal, and the words you choose can make all the difference. Traditionally, businesses use Call to Actions (CTAs) to direct potential customers, but there’s a more persuasive alternative – the Call to Benefit (CTB). This subtle shift in tone and positioning can turn passive interest into active engagement by showcasing your audience exactly what they’ll gain. They’re Both Micro-copy; What’s the Difference?

29 August 2024 · Branding

What Are Vector Logos and Why Does Your Business Need Them?

Vector logos are a graphic designer’s best friend. Unlike JPEG and PNG images (we call these Raster images) which are made up of pixels, vector graphics are created using mathematical curves and paths and computers fill these shapes in on the fly. This means they can be scaled to any size without losing quality. Whether it’s a business card or a billboard, your vector logo will look crisp, clean, and professional every time.

26 August 2024 · SEO

How to Choose the Right Domain Name for Your Online Business

Choosing a domain name for your website is like naming your first pet. It’s a big decision, and once it’s done, you’re stuck with it (or at least your cat will be reluctant to respond to the new one!) A great domain name can make your business memorable, while a poorly chosen one can lead to confusion, or worse, outright hilarity.

22 August 2024 · Industry Insights

Choosing the Right Web Platform for Your Business: A Quick Guide

When building a website, it’s important to choose the right platform and the right developer. Whether you need a custom WordPress site or a high-performance static website, understanding your options will help you make the best decision. Here’s a rundown of popular web platforms and how a skilled developer can tailor them to your business needs. 1. Custom WordPress Development Best for: Businesses looking for unique, scalable solutions. Why Choose WordPress? 2.

19 August 2024 · Resources

Free Commercial-Use Photos for Your Next Design Project

Looking for high-quality professional photos for your project but working on a tight budget? You’re in luck—there are plenty of free resources available if you know where to look. Many platforms offer commercial-use images at no cost, although they may promote premium stock photo libraries like ShutterStock or iStock as well.

15 August 2024 · Industry Insights

The Process of Hiring a Freelance Graphic Designer: Why Long-Term Collaboration is Key

When it comes to finding the right graphic designer for your business, the process can be daunting. Do you go with a large agency, or do you hire a freelancer? While agencies might offer a breadth of services, there’s something unique about working directly with a freelancer. Freelancers bring a personal touch, flexibility, and a level of dedication that’s hard to match.

2 August 2024 · 3D Modelling

How I Use Blender To Create 3D Mockups to Showcase My Digital Design Work

In the fast-paced world of design, presenting your work effectively can be as critical as the work itself. By using Blender alongside free 3D models of MacBooks, iPhones and other devices, I’ve found a versatile and powerful method to showcasing my designs. Here’s a detailed guide on my process, which is also perfectly suited for applying a similar workflow to showcasing bespoke packaging design. Why Use Blender?
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I'm a passionate brand designer and website developer based in the beautiful county of Kent. With the flexibility of remote work, I bring creativity and technical expertise to clients across the UK and beyond.

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