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LW Consultancy

For this design and development project, I was approached to establish a digital online presence for a new business named L.W. Consultancy. This involved creating a suite of logos and brand colours, website design, and a fully bespoke website developed in WordPress. Through discussions with Lauren, it became clear that the project extended beyond just a logo and website design; she also required technical assistance with domain name registration, hosting, and indexing on Google Search, where I helped guide her through the entire process.

About the Business

LW Consultancy is an Independent Social Care Consultancy offering bespoke training packages, quality assurance audits, Regulation 44 visits, and support for Ofsted compliance. LW Consultancy collaborates with children’s homes and local authorities to enhance safeguarding practices and improve outcomes for children and young people.

My Role

George Beresford Designer and Developer
L Lauren Copywriting

Target Audience

Local Authorities, Children's Care Homes, Social Care Sector

Project Disciplines

Logo Design, Branding, Responsive Design, WordPress Websites

An authentically professional brand for an expert in child care regulations with a caring, motherly touch.

To design a brand that embodies care, I leaned into the symbolism of lotus flowers. As the primary brand mark for LW Consultancy’s logo design, the lotus conveys purity, enlightenment, rebirth, and strength – perfect for a brand whose primary objective is to train and support caregivers in providing the best care possible. To ensure the brand also reflects a professional and high-quality image, I paired the softer lotus symbol with a block sans-serif typeface, achieving a balanced and cohesive overall look.

Challenges

The branding needed to remain professional while also reflecting Lauren's personal values.

Solution

Incorporating the lotus flower in the brand’s visual representation — symbolising purity, enlightenment, and rebirth — aligned perfectly with the brand’s mission to enhance Child Care.

Primary horizontal logo for LW Consultancy, featuring Social Care Consultant as sub-text.

Secondary stacked logo variant featured on a repeating brand pattern background

Visual representation of the Lotus emblems that make up LW Consultancy's branding

Photo of a lotus flower growing up above dense leaves.

3 images of happy children inside a masked shape of the Lotus brandmark shape — Visual exploration including using the lotus mark emblem as masks for photography

A social media shareable mockup showcasing how LW Consultancy can help your social care organisation — A social media shareable mockup showcasing the usage of masked accent imagery

Visual explorations also included using the lotus mark as a crown in photography, to signify accomplishments and reaching potentials

As part of the logo pack, I provided logos in various layouts and colour schemes. From horizontal, stacked and favicon - and Full, Inverse and Monochrome colour

Professional, fully-bespoke WordPress website extended with Advanced Custom Fields for full editing capability.

Regulations can change over time, so it was crucial for LW Consultancy to be able to edit website content to amend services and stay up to date with government guidelines. Using WordPress as the content management system (CMS) and utilising the Advanced Custom Fields plugin, I built a fully editable site for LW Consultancy. This allows Lauren to log in and edit all text and images as needed. I also implemented Yoast SEO, Google Analytics, and Google Search Console, providing Lauren with finer control over how LW Consultancy appears in search results and on the web.

Mockup showcasing the responsive mobile design on a MackBook and iPhone

Screenshot of LW Consultancy's testimonials design featured on the website

GIF animation of the subtle lotus flower scrolling animation present on LW Consultancy's new website — Isolated view of the subtle scroll animation featured in the key sections on the homepage.

GIF animation showcasing the mobile hamburger menu drawer opening and closing — Animation of the micro-interactions present when interacting with hamburger menu to elevate the design.

Flat-file design of the proposed website design for L.W Consultancy, taking into account the website's target demographic.

Screenshot display form and input design, with a clear focus on usability over aesthetics.

Project Conclusion

Throughout the project, the collaboration with Lauren was key to understanding and incorporating her personal values into the brand, resulting in a cohesive and authentic identity. The final product not only met but exceeded the requirements, delivering a professional, user-friendly, and visually appealing online presence that supports LW Consultancy’s mission to enhance child care practices.

Feedback for this Project

From the start, George understood exactly what I wanted for LW Consultancy. The logo perfectly captures the professional yet caring vibe I was aiming for, and the lotus flower symbolism is a beautiful touch. He made the whole process smooth, guiding me through domain registration and hosting. The website looks fantastic, and I love I can update content too.
Lauren Walcsak (Social Care Consultant, L.W. Consultancy)

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